Check out my blogs

Check out my blogs

Check out my blogs

Here I explore the psychology behind design choices and how understanding user behaviour can enhance the user experience

Here I explore the psychology behind design choices and how understanding user behaviour can enhance the user experience

About me

My work

Why Round Buttons Feel Right: What Eye-Tracking Reveals About Shape, Trust, and Action

In this blog, I explore the psychology of button shapes and how the amygdala plays a key role in our emotional response to certain forms, influencing the overall user experience.

Coming soon: How to Minimise Cognitive Load to Maximise Usability

In this blog, I explore how reducing cognitive overload by understanding how our brains process information can enhance usability.

Let's work together

izzyfarrar@gmail.com